Data We Gather
We gather and manage various personal information types, including:
Your Information Usage
Your personal information is utilized for these key purposes:
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Service Execution and Compliance:
- We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm you meet our rental criteria. Additionally, we oversee the collection and return of vehicles, as well as manage payments, deposits, and any associated charges efficiently.
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Customer Engagement through Contractual Obligations:
- Issuing booking confirmations and updates along with essential rental details. Addressing your questions and delivering customer support. Informing you of any modifications to our services or policies.
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Marketing Consent and Legitimate Interest:
- We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interests. You can opt out at any time.
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Service Enhancement for Customer Benefit:
- Assessing website interactions to refine user experience and site functionality. Conducting research to improve our fleet and service offerings.
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Regulatory Adherence and Responsibilities:
- Adhering to legal and regulatory standards. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.
Information Exchange
Sharing Your Personal Information
- Partners in Service Delivery: We work with third-party companies, including payment processors and IT support, to provide our services. These partners are required by contract to safeguard your information.
We do not share your personal information with third parties.
Data Protection
We apply effective technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or loss. This includes encryption, strict access controls, secure servers, and routine security evaluations. Despite these precautions, it is important to acknowledge that no internet transmission or electronic storage method can guarantee complete security.
Data Retention Practices
At Shirley Car Hire, we retain your personal information only for as long as required to achieve the purposes for which it was collected. This includes compliance with legal, accounting, and reporting obligations. The duration of retention will depend on the specific type of information and the context in which it is processed.
Your Rights and Choices
Your Rights Under UK Data Protection Law
- Accessing Your Information: Obtain a copy of your personal information stored with us.
Contact us below to exercise your rights.
Cookies and Tracking Practices
Shirley’s website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content to your preferences. You have the option to adjust your cookie settings directly through your browser. Your choices help us provide a more tailored experience while you explore our services.
Policy Changes
Shirley reserves the right to modify this Privacy Policy as necessary to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend checking this policy periodically to stay informed.
Get in Touch
For inquiries regarding our Privacy Policy or data practices, please reach out to us.
Shirley Car Hire Services
Stratford Road, Shirley, B90, West Midlands, United Kingdom
Contact Number::
441527280540